IT EN
Just like people, every brand has a name, a personality, a reputation. Every brand
conveys emotions.
We base all of our work on our indepth knowledge of marketing, design, graphics and the web, and all the most important communications tools
In Japanese, WABi is the emotion we feel when we look at something simple and harmonious. WABi is the beauty we do not recognise in the world around us, the magic that we do not see, but which infuses every moment of our lives.
WABi Laboratori Creativi is a physical and conceptual space that taps into the idea of ongoing research and innovation. It is the space where our projects come to life: our team brings together a multidisciplinary blend of different skills, inspired by the quest to create something unique, making every detail count and working towards a specific, exclusive objective. "Wabi" is the feeling we want our work to convey.
The Team

the strength of team spirit and working in synergy

Creativity

the mental attitude that moves beyond limits. Thinking out of the box

Commitment

the enthusiasm and attention we devote to every single detail of each project

Integrity

the cornerstone of all our business relationships and our work

ADVENTURE
Intuition and innovation
2009
04 SEPT The idea

Late summer, a group of friends on a football pitch. A Friday evening, the regular dinner after training. The conversation revolved around football, university, work, the future, and at the table an idea came into being, a dream began to take shape.

2010
WABi lab 11 JAN

We began to flesh out our idea and channel our aspirations into a precise objective. WABi lab was founded by three enterprising young professionals - Daniele, Stefano and Federico - inspired by the idea of combining their different areas of expertise. A clever, original mix that immediately sparked an explosion of creativity.

14 APR The apartment

After our debut projects, developed in our garage, we moved into our first official headquarters, in via Cadore Mare, Cimetta: a spacious apartment where we could set up our Macs, get our heads together and welcome the visionary clients who believed in us.

2011
The studio 29 OCT

Subsequent collaborations expanded and enriched the team, highlighting new needs. It was time for a new space, a bigger facility that would enable us to keep growing: our studio in via Pastore.

2012
09 JAN Innovation

A detailed analysis of the market led to a series of crucial choices. We began to invest in strategic marketing, responsive technology and new social media management plans. Making the right decisions led to a rapid growth curve for the agency.

2013
The future 18 NOV

An empty commercial space came to our attention: part of an abandoned warehouse, facing the street, with picture windows on the ground floor. When we saw it – an area of 750 square metres, complete with damaged industrial flooring and visible concrete roof beams – another vision began to take shape.

2014
10 DEC Creative Labs

WABi Creative Labs opened, after we designed and constructed our new, customized space: innovative, efficient and vibrant! We turned our hand to everything, from design to manual labour. We updated our brand and corporate image to reinforce our mission, that of working together to achieve our goals.

2015
M-Arreda 02 MAR

The idea of forging creative synergies firmed up with M-Arreda. The showroom increased our visibility and gave us the chance to gain experience in shop design. New partnerships and new challenges followed: a growth opportunity.

2016
14 DEC AperitiVIVO

Food and drink for your mind. Introducing WABi's latest project and the idea behind it. This is a different kind of cocktail event: a blend of culture, business and good food to nourish the body, mind and soul.

SUPERHEROES
A team of talents
SUPERHEROES CAN DO IT BY THEMSELVES BUT WORK BETTER IN A TEAM.
SUPERHEROES CAN DO IT BY THEMSELVES BUT WORK BETTER IN A TEAM.