the strength of team spirit and working in synergy
the mental attitude that moves beyond limits. Thinking out of the box
the enthusiasm and attention we devote to every single detail of each project
the cornerstone of all our business relationships and our work
Late summer, a group of friends on a football pitch. A Friday evening, the regular dinner after training. The conversation revolved around football, university, work, the future, and at the table an idea came into being, a dream began to take shape.
We began to flesh out our idea and channel our aspirations into a precise objective. WABi lab was founded by three enterprising young professionals - Daniele, Stefano and Federico - inspired by the idea of combining their different areas of expertise. A clever, original mix that immediately sparked an explosion of creativity.
After our debut projects, developed in our garage, we moved into our first official headquarters, in via Cadore Mare, Cimetta: a spacious apartment where we could set up our Macs, get our heads together and welcome the visionary clients who believed in us.
Subsequent collaborations expanded and enriched the team, highlighting new needs. It was time for a new space, a bigger facility that would enable us to keep growing: our studio in via Pastore.
A detailed analysis of the market led to a series of crucial choices. We began to invest in strategic marketing, responsive technology and new social media management plans. Making the right decisions led to a rapid growth curve for the agency.
An empty commercial space came to our attention: part of an abandoned warehouse, facing the street, with picture windows on the ground floor. When we saw it – an area of 750 square metres, complete with damaged industrial flooring and visible concrete roof beams – another vision began to take shape.
WABi Creative Labs opened, after we designed and constructed our new, customized space: innovative, efficient and vibrant! We turned our hand to everything, from design to manual labour. We updated our brand and corporate image to reinforce our mission, that of working together to achieve our goals.
The idea of forging creative synergies firmed up with M-Arreda. The showroom increased our visibility and gave us the chance to gain experience in shop design. New partnerships and new challenges followed: a growth opportunity.
Food and drink for your mind. Introducing WABi's latest project and the idea behind it. This is a different kind of cocktail event: a blend of culture, business and good food to nourish the body, mind and soul.